The internet is changing the way people do things, so it is no surprise to hear that it is also drastically altering marketing. More and more companies are turning to influencer marketing, a type of marketing that involves working alongside social media influencers. These wildly popular internet personalities can use their platform to recommend products, giveaway items, and encourage their followers to use specific brands. Here are some of the main reasons that brands should start using influencer marketing.
Influencer marketing has one of the highest possible returns on interest in marketing. Research has found that the average influencer charges $200 to $250 for each sponsored post. This gives companies the ability to reach thousands of people without having to break the bank. Brands are currently making $7.65 for every dollar that they spend on social influencer marketing.
Companies Can Target Their Audience
With typical advertising, a company usually just created an ad and hoped as many people saw it as possible. Influencer marketing is different because it involves a lot of highly detailed analytics. Companies can use this research to figure out exactly which demographics purchase their products, so they can make sure their marketing reaches these people.
It Boosts SEO
One of the most important things for any company is its search engine optimization rankings. A high SEO ranking means that a business may be one of the first viewed results when potential customers search for relevant keywords. Having influencer marketing ensures that more posts link back to a company’s main site, boosting their SEO higher. With the possibility of going viral, companies can get even more links back to their main page, ensuring they are the first thing that shows up when people search for their product.
Companies Get Fresh Insight
Unless a company has millions of dollars for marketing, a lot of their advertising campaigns end up being made by the same person. This can end up creating stale and repetitive advertising that does not appeal to customers. Influencer marketing encourages more people to get involved so that companies can end up with creative content. These unique pieces can help increase brand credibility and market to people without seeming like obvious ads that annoy users.