Building your business into a recognizable brand is always a challenge, but the growth your company sees, as a result, will be rewarding. Unfortunately, some branding efforts miss their mark and don’t produce the results you anticipated. Here are a few examples of situations in which you may have to rebrand your business with a fresh strategy.
Your Brand’s Philosophy Isn’t Understood
It’s usually pretty easy to tell when your efforts to build your brand have failed. Either through social media interactions or through your own consumer testing, your customers will let you know that they don’t understand your brand’s message. If you find this to be the case, you should begin developing a rebranding campaign that will make your message clearer. Taking the time to rethink how you’re branding your business may help you come up with marketing ideas that you hadn’t previously considered.
Your Brand is Easily Confused With Other Brands
There’s a limit to the variations we can use in shapes and colors, so it’s natural to come up with a brand logo that resembles that of another company. However, you should make an effort to ensure your brand doesn’t resemble a competitor’s logo. This could end up unintentionally driving consumers to your rival. If you do find that you need to rebrand your business, create a logo with a more distinctive shape and color that also embraces your brand’s philosophy.
Your Brand Has a Poor Reputation
While some businesses struggle to find their footing, consumers can sometimes be unforgiving. If your business has developed a poor reputation and you’ve addressed the issues that caused poor customer satisfaction, it may be time to rebrand. You can come up with a new logo and new marketing campaigns that let customers know you have implemented positive changes. Sometimes, a business outgrows a poor reputation quickly by letting customers know that their complaints have been heard and addressed.
In many cases, your own intuition as a business owner should be followed. If you feel as though consumers are misinterpreting your branding efforts, it may be time to rethink your strategy. You may only need to shift the focus, or you may need to create an entirely new branding strategy. Fortunately, you can make branding mistakes and still bounce back as long as you’re willing to embrace change.