Advertising is expensive. A 30 second TV ad during the Super Bowl can cost a company upwards of 5 million dollars! Unless your company is already an international success, you may not be able to write a 5 million dollar check for a 30-second spot. But there is an advertising source that is exponentially cheaper (and even free in some cases). Here are some tips on how you can optimize your social media to more effectively promote your business.
Different Platforms Have Different Bases
It’s vital that you realize that every different social media platform appeals to a different demographic. Therefore, your advertising cannot be uniform across all platforms. Pinterest appeals more often to females than males, younger people use Snapchat more than Twitter and Instagram more than Facebook. Depending on your business, you’re probably not targeting every person across every age group. Be sure to do your homework about what groups use which platforms and aim your advertising accordingly.
Learn From What Doesn’t Work
It’s easy to focus on your successes and ignore your failures. However, it’s crucial that you learn from your ads that don’t work as much (if not more so) than the ones that do. Every social media platform will provide an engagement analysis on the ads that you have launched. Study the ones that don’t work then compare them to the ones that did. Fix the differences and watch your business grow.
Keep Mobility In Mind
If you walk into any public place, you’ll probably see countless people on mobile devices. They are taking selfies to post on the platforms that they use, sharing videos, and “checking in” at businesses that they’re visiting. When you’re designing your social media ads, keep the mobile apps that people are using at the forefront of your mind. It’s important that your ad catches the eye of people who are scrolling through their phones more than the person who is using their computer. You must be mobile-friendly.
Some social media advertising is free, and some can cost as much as you want to invest. But it’s important that you use the fullness of the resources that are in front of you. You may never have a Super Bowl ad, but your business can still be seen by multitudes.
