Marketing is a critical component of business success because it’s essential to drive sales revenue growth. There are some seasons when exposure beyond your standard marketing campaign is required to generate leads. Public speaking can be the ideal marketing tool to use, especially if you don’t have a new product or service to promote. You can focus on your current offerings and the mission of your business. Check out the information below regarding the steps you can take to market your business with public speaking.
Find Industry Conferences
One of the first steps you’ll want to take towards the use of public speaking for marketing is to identify conferences in your industry. There are often annual conferences that have a lead time of six months to a year for the submission of conference speaker applications. You can find relevant conferences by checking in with industry associations and trade publications. You can also conduct a simple online search to see a list of different conferences.
Choose a Talented Speaker
When selecting a member of your team to speak at a conference, be sure to choose the person that’s most engaging, regardless of their title. This may not always be an executive leader. Perhaps you’ll want a sales lead or someone else on your team that’s proficient at presentations and public relations. If you send a speaker that’s engaging and charismatic, you’re much more likely to yield desired outcomes.
Establish a Speaking Calendar
To optimize the use of public speaking for marketing purposes, consider establishing a calendar that has all of the speaking engagements you want to attend. This will enable you to make sure they’re spread out throughout the year so that you have consistent PR opportunities. You can also use this calendar to keep track of all relevant conferences in your industry. You can schedule it as a recurring event and confirm dates each year.
When you’re first getting started, you might be tempted to speak at a conference that doesn’t quite align with your brand. It’s best to be selective about the speaking opportunities chosen, especially as the number of engagements you have grows. Speaking at a conference has the potential to provide consistent brand exposure.
