Jason KumpfNCU NewsUncategorized

Branding Tips for Startup Companies

If you're reading this, you're obviously already deep in consideration about launching your own startup business. Maybe you've already made the decision to go for it, to be your own boss, and to forge your own path. If so, congratulations! You're about to step into your own version of the American Dream. Here are some tips for developing your brand and doing the most to really get yourself and your startup company in front of investors and clients. Naming Rights One of the most empowering parts of starting this company is that you get to pick the name. If you have children, you have already been through the process of picking out a name that you want them to carry with them through life, and now you're getting to do the same thing with your business. It's important that you pick a na

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Jason KumpfNCU NewsUncategorized

Using Public Speaking as a Marketing Tool

Marketing is a critical component of business success because it's essential to drive sales revenue growth. There are some seasons when exposure beyond your standard marketing campaign is required to generate leads. Public speaking can be the ideal marketing tool to use, especially if you don't have a new product or service to promote. You can focus on your current offerings and the mission of your business. Check out the information below regarding the steps you can take to market your business with public speaking. Find Industry Conferences One of the first steps you'll want to take towards the use of public speaking for marketing is to identify conferences in your industry. There are often annual conferences that have a lead time of six months to a year for the submission of confe

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Jason KumpfNCU NewsUncategorized

Common Qualities of a C-Level Executive

Becoming a C-level executive isn't something that happens overnight. It's usually a process that started with a climb up the corporate ladder or by launching a start-up that expanded. Either way, there are qualities known to produce successful outcomes. Check out the list below of characteristics that contribute to success among C-suite leaders. Visionary Leadership Having visionary leadership means you're able to see the big picture and have a plan for how to achieve long-term goals. Without vision, your team is less likely to get through difficult seasons. In fact, it's one of the most essential skills to have because it enables you to drive the mission forward. A companion of visionary leadership is strategic thinking. This is because it's necessary to have a strategy for how you'

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Jason KumpfNCU NewsUncategorized

3 Sure Ways to Increase Brand Awareness

A company’s brand is an essential part of its potential to be successful. Consider the brands you’re aware of and may use daily. These brands have done their due diligence in promoting brand awareness and reaching their target audience. The larger the audience, the higher the sales. So, when creating a brand, what are some of the best ways to increase brand awareness and maximize the potential for success? Research SEO Tactics Search Engine Optimization (SEO) is a major part of the online world and a brands ability to get their name out to the masses. When a company has various social profiles and websites, they’ve begun the process of creating a strong online presence. However, having these profiles isn’t enough. Consumers looking into a brand don’t typically scroll passed the first

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Jason KumpfNCU NewsUncategorized

Retaining Top Talent in Your Business

A successful business has many different functioning components that make an operation whole. The employees of a business, whether it is large or small, are an essential part of the companies foundation and overall success. As a business owner or a high-level executive, retaining top talent within your organization is imperative. Here are a few keys ways to keep employees thriving and retain top talent.  Invest in Training and Education  Training programs are critical for new employees to complete before they continue into their positions. Take the time to invest in a well thought out training program that will engage new hires and help them get started. Training shouldn’t end once the new hire starts working. Holding refresher courses is a great way to keep employees motivated and f

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Jason KumpfNCU News

Leading Businesses Through Change

Organizational change is an important and essential part of an organization's lifetime. Unfortunately, only 26% of all organizational transformations succeed. The alarming rate of failure in organizational change should thus prompt you to master how to lead your business through change. Here are some tips for setting you off in the right direction. Creating the vision The first thing to do before instituting any organizational change is to have a comprehensive overview of the vision behind the change. The vision should comprise, among other things, what the change intends to achieve in the long run, as well as the other metrics of organizational change. The vision should be tested periodically to ensure that any potential flops are avoided. Networking and communicating Before s

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Jason KumpfNCU News

Should You Consolidate Brands?

Corporations often grow their market share through acquisitions and mergers. These collaborations most frequently occur with related companies offering similar goods and services. However, there are also times when an executive committee determines that acquiring a new company with unrelated business practices is within the strategic guidelines for productive growth. Regardless of how a new business is acquired, there are further and more pressing decisions to be made. Consolidating Brands Brand recognition is the staple among virtually every successful corporation. Marketing professionals utilize a healthy budget to create and promote brand recognition. Brand placement in various media sites help increase that recognition. Logos, colors, and even script fonts are all recognizable fe

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Jason KumpfNCU News

Psychology and Marketing

Human psychology has been at the core of marketing since the Age of Consumerism began to define modern industrialized society a century ago. Here are some of the ways in which psychology and marketing affect each other in business. How Psychology is Tied to Marketing The connection between marketing and psychology encompasses the principles of human behavior. Since marketing deals with persuading consumers to make purchasing decisions it naturally has an impact on human decision-making. Large companies spend millions of dollars on human behavior research to learn about the decision-making process. Value of Consumer Research Market research is necessary for a company to analyze its buyers and industry trends. Research tells an enterprise if it is reaching its target audience and how peo

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Jason KumpfNCU News

Company Innovation Requires Individualized Voices

Innovation is the undisputed future of corporate competition. Companies that are highly likely to survive in the future are those which have internally endorsed a special place for innovation. Creating a room for innovation in the workplace requires a business to commit itself to an all-inclusive structure for everyone. Gone are the days when business leaders used to fear giving individual employees voices. Individual workers should be given more voice and authority when it comes to championing game-changing innovations. Business leaders can only encourage such innovation in the workplace by incorporating a culture of innovation and competition internally. Allowing some room for the internal displacement of ideas through constructive competition is the greatest force that will help stee

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Jason KumpfNCU News

High Dollar Sales: The Benefit of B2B Marketing

When providing services as a business to another business, marketing strategies only differ in scale from the approach used for business to consumer advertising. However, that scale is one requiring greater precision in delivery and client support. Fortunately, today's landscape, replete with internet and intranet technologies, allows many support businesses the advantage to standardize their offerings without compromising the specific needs of each client. Because the reach is toward business executives and purchasing agents, the pitch needs to consider three areas that will guide the marketing perspective and experience. Think about the generally shared habits of entrepreneurs, what the target market engages in regionally, and particular preferences of specific, local clients. A Visual

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