Continuously growing your business relies on your ability to generate leads that will culminate in increasing sales. However, most business owners find that one strategy worked well in the past, so they stick to that type of lead generation even when their business’ growth has stagnated. Here are a few ways you can mix things up and generate new leads more consistently.
Share Content on Social Media
You should be consistently generating new content via blog posts on your website. The posts should be unique, fresh, and engaging to encourage return visits. When you share links to these posts on your social media pages, be sure to tease the post in a way that will make your followers eager to read more. You can generate solid leads by adding a strong call to action in each social media post, encouraging your followers to visit your blog and share your posts.
Generate an Email List
Ask each of your customers to subscribe to an email newsletter, which you should send out once per month or bi-monthly. The newsletters should be visually appealing and make good use of colors and graphics. Additionally, be sure to include important information about your business’ growth, new projects, and promotional campaigns. Never forget to add a call to action in each segment of the newsletter to encourage your subscribers to visit your website or store.
Social Media Marketing
While sharing posts on Facebook, Twitter, and similar sites will help you increase engagement among your followers, your reach will be limited by the algorithms of each site. You can boost visibility and generate more leads by making use of paid advertising options on each site. This will help you reach more users outside of your circle of followers, ensuring continued growth on these sites. In turn, this will drive more visitors to your website and increase sales for your business. Since social media marketing uses targeted ads, you can refine your marketing campaigns to specific demographics, helping you to get better returns on your advertising dollars.
If these tips don’t work for your business, you may benefit from working with an established marketing firm. Experienced marketers have the expertise to know which strategies will work best for your business. The benefits of hiring professional help can far outweigh the costs when it results in a significant and steady increase in solid leads.