You’ve probably already recognized the need for being strategic in your business. Everything that you do concerning the day to day operations of your business has to be done for a reason and with a purpose in mind. Your money and your livelihood are on the line, so you certainly don’t want to be “flying by the seat of your pants.” It’s easy to get so caught up in strategizing daily functions that you forget to develop a strategy for your business’ social media. Here are some tips for building an effective strategy for your company’s social media presence.
What’s Your Why?
While your social media usage will undoubtedly serve many purposes, you must identify the main goal for your business’ social media. In an ideal situation, social media will help your business in multiple ways. Still, you won’t be effective in any of them if you try to focus on all of them simultaneously. Pick one or two areas that you really want to be the primary motivation behind your social media and design your strategy accordingly.
Know Your Target Audience
Unless you own a “big box” store, your business probably doesn’t appeal to every demographic. It’s vital that you understand your company’s primary demographics and build your social media strategy around that information. Just like every demographic doesn’t frequent your business, every demographic doesn’t use every social media platform. Finding the overlap between particular platform usage and your primary clientele will not only save you money in wasted social media advertising, but it will also ensure that your social media advertising reaches the highest number of potential customers.
To the casual user of social media, nothing is more important than getting “likes.” Thousands of people post selfies every day hoping to get a “thumbs up” or a “heart” reaction from their host of followers or friends. That doesn’t matter as much to your business. Figure out how to increase the metrics that actually matter to your company’s health. Knowing the differences in reach, clicks, and engagement will allow you to decide what’s working and what isn’t on your social media so you can adjust accordingly.
Social media is a fantastic resource to help grow your business’ reach. Figuring out a strategy to improve your social media performance will put you at the front of the pack.