If you’re reading this, you’re obviously already deep in consideration about launching your own startup business. Maybe you’ve already made the decision to go for it, to be your own boss, and to forge your own path. If so, congratulations! You’re about to step into your own version of the American Dream. Here are some tips for developing your brand and doing the most to really get yourself and your startup company in front of investors and clients.
One of the most empowering parts of starting this company is that you get to pick the name. If you have children, you have already been through the process of picking out a name that you want them to carry with them through life, and now you’re getting to do the same thing with your business. It’s important that you pick a name that is unique without being too outlandish. You want to be catchy without being nonchalant. Try to avoid weird spelling, nonsensical capitalization and other things that will make it harder to find your company online and focus on something that establishes your goals and purpose but will still stick in people’s mind.
Surveying the Scene
In all likelihood, you aren’t the first person to launch a business in the field that you’re launching in to. There are probably already some successful brands out there, and in the same vein, there are probably some companies that have already come and gone. Learn from both of them! Don’t copy what the successful companies do, but figure out why they do it. Then in as much detail as possible, study what the companies that folded did wrong and avoid those same mistakes and some of the other missteps that often cause issues.
Know Your Market
There are some things that are simply unavoidable in any business. One of those things is geographical biases. Some markets just don’t lend themselves to certain businesses. For instance, you probably don’t want to open a surf shop in the Appalachian Mountains. Do deep research on your target market and see how well your business can do in the area that you’re looking to launch it. It’s vital that you build your advertising, your branding, everything that you do hones in on your target demographic.
Congratulations on taking your first steps in business and best of luck in your venture!