Jason KumpfNCU NewsUncategorized

Building a Brand Style Guide

A brand style guide is an essential yet often overlooked tool when creating a company’s branding image. Without a brand style guide, building a cohesive brand and setting out ground rules for consistency with your marketing, advertising, and even between branch locations can become an almost impossible task. To build a style guide, though, it's important to understand the basics about what a style guide is and what it includes. What Is a Style Guide? A style guide is a set of design rules to be followed when producing any material related to the brand and its image. This includes things like a standard color pallet, series of approved fonts, approved logos and colors for said logos, building architecture and design, floor layouts, and display layouts, among other things. Style guides

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Jason KumpfNCU NewsUncategorized

Modern Marketing Practices That Make A Difference

Businesses see a more competitive online market today than previously, but there are also more opportunities as more consumers rely on the internet for researching businesses. One thing to remember about today’s consumers is that their loyalty usually lies with organizations that line up with their values. They want to find a business that speaks to them, resonates with who they see themselves as. How do you create a marketing campaign that capitalizes on that? You use modern marketing strategies that hone in on the truth of your brand. What do your customers expect to see from the best businesses out there? Always Think Visually  Consumers want to find the right choice, and they know they have options. They have become experts at skimming content before deciding what to invest

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Jason KumpfNCU NewsUncategorized

How Mentoring Can Improve Leadership Skills

Mentorship is one of the aspects that have been significantly overlooked in terms of improving leadership skills. One may not know it, but it is one way of fast learning and discovering suppressed strengths. That said, below are some ways that mentorship helps individuals to become better leaders;   It Improves Storytelling Abilities Mentoring is never about telling people to do `this and that` every time. Many at times, they need to be shown potential possibilities and platforms of becoming successful. For instance, stories come in handy to provide an engaging and exciting working environment established on mutual trust. In essence, leaders may hold back sharing their life experiences, with the fear of familiarity. They miss out on building relationships in addition to polis

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Jason KumpfNCU NewsUncategorized

Improving Client Communication

Improving the communications between the business and the client matters because of how this will reduce the number of errors and lead to higher customer satisfaction. Serving customers is really what business is all about. And while making money does matter, you should always remember that customers are the foundation of your business. So, what can businesses do to improve all communication with clients?   Build a Relationship Businesses should understand how their relationship with their client will continue for years if they nurture it. When working with a client, always be sure to let them know they're more than just a sale. Regular follow-ups and communication are a great way to do this. This also eliminates the risk that the client will walk away unhappy.   P

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Jason KumpfNCU NewsUncategorized

Four Marketing and Advertising Tactics for New Businesses

New businesses need intense marketing and advertising strategy to attract customers even when they have a strict budget. To stay competitive in the market, some strategies can be utilized. Below are four marketing advertising tactics that can be used to grow the business.   Content Marketing New businesses rely on content marketing as a major marketing strategy. This involves constructing and broadcasting the right quality information to the target audience. This tactic requires the creation of content that attracts the readers’ or viewers’ attention. Before marketing content, it is important to ensure there are a clearly defined market audience and information on their needs and desires. Content can be developed from the audience’s possible challenges and the most asked q

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Jason KumpfNCU NewsUncategorized

Rebuilding Your Business From COVID-19 Losses

No doubt about it, COVID-19 has hammered businesses across the United States and caused great financial damages. The outbreak has forced many businesses to close their doors to stop the spread of the virus. Unfortunately, business owners still have to eat, and this has left them struggling to make ends meet. In fact, the unemployment rate within the United States shot through the roof at 14.7% in April 2020, a new all-time high that has caused harm that will take years to recover from. How can someone rebuild from the damages after COVID-19? Take Inventory of the Damage While painful to do, people should take inventory of the damage done to their business. They have to give it a realistic assessment. Update financial statements such as the profits and the losses that have taken place

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Jason KumpfNCU News

Why Consumer Feedback is Essential to Businesses

With such stiff competition in the marketplace, it pays to take advantage of any information about a company's customers. Consumer data is usually available in two forms: secondary and primary research. However, primary research provides more direct information about customers' feelings, usage, and reactions to certain products. With that in mind, the following are some reasons consumer feedback is imperative to a company's success.  Identify Needs and Wants Consumer feedback allows a business to identify the needs and wants of customers. Often referred to as "hot buttons," these desires or customer necessities dictate what's most important to consumers, according to Chron.com. Subsequently, when an organization fulfills these needs and wants, they have a better chance of retaining custo

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Jason KumpfNCU News

Expanding Your Customer Base

No matter what type of business an individual starts or runs, he or she will need to expand that enterprise's customer base to succeed. The first step in growing a customer base is to offer a viable product or service that appeals to a broad enough target audience. The business owner will also need to provide those wares at fair prices. With that in mind, the following are the best ways to build a customer base. Conduct Market Research Whether a business owner does phone, internet, or in-person surveys, the objective is to determine what styles, flavors, sizes, or features customers want in certain products. The next step would be to make the necessary changes to meet those needs. Similarly, it pays to contact old customers and apprise them of changes to the product or service line. This

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Jason KumpfNCU NewsUncategorized

Five Great Ways to Expand Your Business

Growing your business is more important than ever, so it's time to boost your marketing game. Even if you're not familiar with professional marketing tactics, there are plenty of things you can do to draw more consumers to your business. Here are just a few ideas to help you get started.   Keep Existing Customers It's significantly cheaper to spend money on your existing customers than it is to attract new consumers through an advertising campaign. The best way to keep your customers coming back is to create a loyalty program that offers something of value for repeat business. In addition to enticing your existing customers to come back, a good loyalty program will encourage word of mouth advertising, so you can attract new customers at no additional cost.   Create

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Jason KumpfNCU NewsUncategorized

The Importance of Self-Motivation in Business

Self-motivation results in forward momentum. A self-motivated employee is a valuable resource for a business that wants to reach goals, innovate, and go beyond the expected results for their company.   But what does being self-motivated at work look like? And is it possible for employers to create an environment where self-motivation is encouraged and becomes the norm?   Let’s take a closer look at how self-motivation can make a huge difference in business.   How Self Motivation Helps a Business Thrive When employees find performing their jobs to be satisfying, there are many positive results for a business. A self-motivated staff is more likely to meet their goals and then exceed them. They will see a task needs doing, and then get it done. These employ

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