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Key Ways to Improve Client Happiness and Retention

Jason KumpfOctober 21, 20200

Customer churn has always been a concern for small businesses, but the recent economic downturn caused by the coronavirus pandemic has magnified this issue. More than ever before, business owners have to look for ways to retain their existing customers, and that means keeping them happy. Here are a few ways you can ensure your customer satisfaction rate continues to rise. Create Costumer-Friendly Content When you create shareable content to promote your brand, you should be creating content targeted at new consumers. Separately, there should also be content that's tailored for your existing and past customers, which means creating posts that relate to their relationship with your brand. This can involve providing tutorials that highlight the features of a product, addressin

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Building a Business in a Competitive Environment

Jason KumpfOctober 21, 20200

Competition plays a key role in business; it creates a healthy flow of supply and demand, creates a fair market for consumers, and fosters innovation for more effective solutions to the world's problems. That being said, building a business in a competitive environment can be difficult. Here are four tips on how to do just that: Look For a Need Every good business idea comes from a clear identification of a consumer need not being met. Look for that "need" within the market you are looking to penetrate, whether it's food or tech. For example, if you notice a particular ethnic cuisine is heavily poultry-based, you could step in and create vegan or vegetarian alternatives for customers who want to enjoy the same ethnic dishes but are unable to eat meat for dietary r

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When Should You Consider Rebranding Your Company?

Jason KumpfSeptember 30, 20200

Building your business into a recognizable brand is always a challenge, but the growth your company sees, as a result, will be rewarding. Unfortunately, some branding efforts miss their mark and don't produce the results you anticipated. Here are a few examples of situations in which you may have to rebrand your business with a fresh strategy. Your Brand's Philosophy Isn't Understood It's usually pretty easy to tell when your efforts to build your brand have failed. Either through social media interactions or through your own consumer testing, your customers will let you know that they don't understand your brand's message. If you find this to be the case, you should begin developing a rebranding campaign that will make your message clearer. Taking the time to rethink how y

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The Best Social Media Platforms for Business

Jason KumpfSeptember 28, 20200

Social media platforms have increased business sales and visibility, allowing them to reach a broader market. Social media enables businesses to package themselves and products to attract more customers and cover a general geographical location than their stores. Some of the best social media platforms to expand business includes; Facebook Facebook is one of the most used social media platforms. It covers various marketing options that include images, music, and photos to promote events. Facebook uses multiple tools that enable businesses to attract a wider audience and customize their products to suit them. It also enlists paid advertisements and social media campaigns that enable businesses to increase their clientele and drive sales. Thus, it is a critical s

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Building a Brand Style Guide

Jason KumpfSeptember 2, 20200

A brand style guide is an essential yet often overlooked tool when creating a company’s branding image. Without a brand style guide, building a cohesive brand and setting out ground rules for consistency with your marketing, advertising, and even between branch locations can become an almost impossible task. To build a style guide, though, it's important to understand the basics about what a style guide is and what it includes. What Is a Style Guide? A style guide is a set of design rules to be followed when producing any material related to the brand and its image. This includes things like a standard color pallet, series of approved fonts, approved logos and colors for said logos, building architecture and design, floor layouts, and display layouts, among other things. Style guides

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Modern Marketing Practices That Make A Difference

Jason KumpfSeptember 1, 20200

Businesses see a more competitive online market today than previously, but there are also more opportunities as more consumers rely on the internet for researching businesses. One thing to remember about today’s consumers is that their loyalty usually lies with organizations that line up with their values. They want to find a business that speaks to them, resonates with who they see themselves as. How do you create a marketing campaign that capitalizes on that? You use modern marketing strategies that hone in on the truth of your brand. What do your customers expect to see from the best businesses out there? Always Think Visually Consumers want to find the right choice, and they know they have options. They have become experts at skimming content before deciding what to invest

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How Mentoring Can Improve Leadership Skills

Jason KumpfAugust 4, 20200

Mentorship is one of the aspects that have been significantly overlooked in terms of improving leadership skills. One may not know it, but it is one way of fast learning and discovering suppressed strengths. That said, below are some ways that mentorship helps individuals to become better leaders; It Improves Storytelling Abilities Mentoring is never about telling people to do `this and that` every time. Many at times, they need to be shown potential possibilities and platforms of becoming successful. For instance, stories come in handy to provide an engaging and exciting working environment established on mutual trust. In essence, leaders may hold back sharing their life experiences, with the fear of familiarity. They miss out on building relationships in addition to polis

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Improving Client Communication

Jason KumpfAugust 4, 20200

Improving the communications between the business and the client matters because of how this will reduce the number of errors and lead to higher customer satisfaction. Serving customers is really what business is all about. And while making money does matter, you should always remember that customers are the foundation of your business. So, what can businesses do to improve all communication with clients? Build a Relationship Businesses should understand how their relationship with their client will continue for years if they nurture it. When working with a client, always be sure to let them know they're more than just a sale. Regular follow-ups and communication are a great way to do this. This also eliminates the risk that the client will walk away unhappy. P

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Four Marketing and Advertising Tactics for New Businesses

Jason KumpfJuly 8, 20200

New businesses need intense marketing and advertising strategy to attract customers even when they have a strict budget. To stay competitive in the market, some strategies can be utilized. Below are four marketing advertising tactics that can be used to grow the business. Content Marketing New businesses rely on content marketing as a major marketing strategy. This involves constructing and broadcasting the right quality information to the target audience. This tactic requires the creation of content that attracts the readers’ or viewers’ attention. Before marketing content, it is important to ensure there are a clearly defined market audience and information on their needs and desires. Content can be developed from the audience’s possible challenges and the most asked q

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Rebuilding Your Business From COVID-19 Losses

Jason KumpfJuly 8, 20200

No doubt about it, COVID-19 has hammered businesses across the United States and caused great financial damages. The outbreak has forced many businesses to close their doors to stop the spread of the virus. Unfortunately, business owners still have to eat, and this has left them struggling to make ends meet. In fact, the unemployment rate within the United States shot through the roof at 14.7% in April 2020, a new all-time high that has caused harm that will take years to recover from. How can someone rebuild from the damages after COVID-19? Take Inventory of the Damage While painful to do, people should take inventory of the damage done to their business. They have to give it a realistic assessment. Update financial statements such as the profits and the losses that have taken place