Going Global: International Marketing Tips for Expanding Your Business
The world is currently undergoing a massive round of globalization. Not only is there a mass movement of people, but businesses are expanding abroad. There could be market opportunities for your business. However, many grandiose international expansions have flopped, so take heed. There are quite a few details one should pay attention to. Localization Does Not Mean Just Translation The Detroit automakers are guilty of just this. A few decades ago, they debuted a car that drove on the wrong side of the road in Japan. Also, they named a car whose name translated to an expletive in Brazil. Therefore, it’s no surprise that Detroit’s big three haven’t done well in these markets. Localization means knowing the culture and knowing the nuances. To prevent an embarrassm
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