Jason KumpfNCU NewsUncategorized

Measuring Your Businesses Success

Many managers and owners spend a huge part of their lives involved in their business. But at the end of the day, how do you measure success? There is no one-size-fits-all answer, but here are some metrics to think about. Profit The primary goal for a business is to make money. A business will go under if it’s unprofitable for long enough. However, increasing short-term profits at the expense of the long term might not be smart. For example, cutting necessary capital expenditures like new equipment might increase profit. Or loading up on debt might seem attractive. In the long run, both decisions could have a negative impact. Worth A similar number you can look at is the balance sheet, which is assets minus liabilities. By focusing on increasing your company’s worth, you migh

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Jason KumpfNCU NewsUncategorized

Importance of a Positive Customer Experience Strategy

When you start a business, you focus on the quality of products, yet in a global market, the modern consumer can find similar products from numerous companies. What you need to be competitive and successful is a positive customer experience that is unparalleled in your market space.   Why the Customer Experience Matters Most Have you ever walked into a store to buy an item that you really wanted only to have an unpleasant experience? Chances are that you decided not to return to that store. Whether it's the store, staff, or crowds' appearance, there are many reasons beyond product quality that make people choose to go elsewhere. It's the experience with the business that matters most. The customer experience begins when people first arrive or become aware of your company, and

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