Jason KumpfNCU NewsUncategorized

Going Global: International Marketing Tips for Expanding Your Business

The world is currently undergoing a massive round of globalization. Not only is there a mass movement of people, but businesses are expanding abroad. There could be market opportunities for your business. However, many grandiose international expansions have flopped, so take heed. There are quite a few details one should pay attention to.   Localization Does Not Mean Just Translation The Detroit automakers are guilty of just this. A few decades ago, they debuted a car that drove on the wrong side of the road in Japan. Also, they named a car whose name translated to an expletive in Brazil. Therefore, it’s no surprise that Detroit’s big three haven’t done well in these markets.   Localization means knowing the culture and knowing the nuances. To prevent an embarrassm

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Jason KumpfNCU NewsUncategorized

Generating Solid Leads for your Business

Continuously growing your business relies on your ability to generate leads that will culminate in increasing sales. However, most business owners find that one strategy worked well in the past, so they stick to that type of lead generation even when their business' growth has stagnated. Here are a few ways you can mix things up and generate new leads more consistently.   Share Content on Social Media You should be consistently generating new content via blog posts on your website. The posts should be unique, fresh, and engaging to encourage return visits. When you share links to these posts on your social media pages, be sure to tease the post in a way that will make your followers eager to read more. You can generate solid leads by adding a strong call to action in each soc

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