Jason KumpfNCU News

Key Ways to Improve Client Happiness and Retention

Customer churn has always been a concern for small businesses, but the recent economic downturn caused by the coronavirus pandemic has magnified this issue. More than ever before, business owners have to look for ways to retain their existing customers, and that means keeping them happy. Here are a few ways you can ensure your customer satisfaction rate continues to rise.   Create Costumer-Friendly Content When you create shareable content to promote your brand, you should be creating content targeted at new consumers. Separately, there should also be content that's tailored for your existing and past customers, which means creating posts that relate to their relationship with your brand. This can involve providing tutorials that highlight the features of a product, addressin

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Jason KumpfNCU News

Building a Business in a Competitive Environment

Competition plays a key role in business; it creates a healthy flow of supply and demand, creates a fair market for consumers, and fosters innovation for more effective solutions to the world's problems. That being said, building a business in a competitive environment can be difficult. Here are four tips on how to do just that:   Look For a Need   Every good business idea comes from a clear identification of a consumer need not being met. Look for that "need" within the market you are looking to penetrate, whether it's food or tech. For example, if you notice a particular ethnic cuisine is heavily poultry-based, you could step in and create vegan or vegetarian alternatives for customers who want to enjoy the same ethnic dishes but are unable to eat meat for dietary r

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