When Should You Consider Rebranding Your Company?
Building your business into a recognizable brand is always a challenge, but the growth your company sees, as a result, will be rewarding. Unfortunately, some branding efforts miss their mark and don't produce the results you anticipated. Here are a few examples of situations in which you may have to rebrand your business with a fresh strategy. Your Brand's Philosophy Isn't Understood It's usually pretty easy to tell when your efforts to build your brand have failed. Either through social media interactions or through your own consumer testing, your customers will let you know that they don't understand your brand's message. If you find this to be the case, you should begin developing a rebranding campaign that will make your message clearer. Taking the time to rethink how y
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