Jason KumpfNCU NewsOFX Global PaymentsUncategorized

When Should You Consider Rebranding Your Company?

Building your business into a recognizable brand is always a challenge, but the growth your company sees, as a result, will be rewarding. Unfortunately, some branding efforts miss their mark and don't produce the results you anticipated. Here are a few examples of situations in which you may have to rebrand your business with a fresh strategy.   Your Brand's Philosophy Isn't Understood It's usually pretty easy to tell when your efforts to build your brand have failed. Either through social media interactions or through your own consumer testing, your customers will let you know that they don't understand your brand's message. If you find this to be the case, you should begin developing a rebranding campaign that will make your message clearer. Taking the time to rethink how y

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Jason KumpfNCU NewsUncategorized

The Best Social Media Platforms for Business

Social media platforms have increased business sales and visibility, allowing them to reach a broader market. Social media enables businesses to package themselves and products to attract more customers and cover a general geographical location than their stores. Some of the best social media platforms to expand business includes;   Facebook Facebook is one of the most used social media platforms. It covers various marketing options that include images, music, and photos to promote events. Facebook uses multiple tools that enable businesses to attract a wider audience and customize their products to suit them.   It also enlists paid advertisements and social media campaigns that enable businesses to increase their clientele and drive sales. Thus, it is a critical s

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Jason KumpfNCU NewsUncategorized

Building a Brand Style Guide

A brand style guide is an essential yet often overlooked tool when creating a company’s branding image. Without a brand style guide, building a cohesive brand and setting out ground rules for consistency with your marketing, advertising, and even between branch locations can become an almost impossible task. To build a style guide, though, it's important to understand the basics about what a style guide is and what it includes. What Is a Style Guide? A style guide is a set of design rules to be followed when producing any material related to the brand and its image. This includes things like a standard color pallet, series of approved fonts, approved logos and colors for said logos, building architecture and design, floor layouts, and display layouts, among other things. Style guides

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Jason KumpfNCU NewsUncategorized

Modern Marketing Practices That Make A Difference

Businesses see a more competitive online market today than previously, but there are also more opportunities as more consumers rely on the internet for researching businesses. One thing to remember about today’s consumers is that their loyalty usually lies with organizations that line up with their values. They want to find a business that speaks to them, resonates with who they see themselves as. How do you create a marketing campaign that capitalizes on that? You use modern marketing strategies that hone in on the truth of your brand. What do your customers expect to see from the best businesses out there? Always Think Visually  Consumers want to find the right choice, and they know they have options. They have become experts at skimming content before deciding what to invest

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