Jason KumpfNCU NewsUncategorized

Creating a Solid Social Media Strategy

You've probably already recognized the need for being strategic in your business. Everything that you do concerning the day to day operations of your business has to be done for a reason and with a purpose in mind. Your money and your livelihood are on the line, so you certainly don't want to be "flying by the seat of your pants." It's easy to get so caught up in strategizing daily functions that you forget to develop a strategy for your business' social media. Here are some tips for building an effective strategy for your company's social media presence.   What's Your Why? While your social media usage will undoubtedly serve many purposes, you must identify the main goal for your business' social media. In an ideal situation, social media will help your business in multiple

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Jason KumpfNCU NewsUncategorized

Why Should Brands Use Influencer Marketing?

The internet is changing the way people do things, so it is no surprise to hear that it is also drastically altering marketing. More and more companies are turning to influencer marketing, a type of marketing that involves working alongside social media influencers. These wildly popular internet personalities can use their platform to recommend products, giveaway items, and encourage their followers to use specific brands. Here are some of the main reasons that brands should start using influencer marketing.   It's Affordable Influencer marketing has one of the highest possible returns on interest in marketing. Research has found that the average influencer charges $200 to $250 for each sponsored post. This gives companies the ability to reach thousands of people without havi

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