Jason KumpfNCU NewsUncategorized

Using Social Media for Advertising

Advertising is expensive. A 30 second TV ad during the Super Bowl can cost a company upwards of 5 million dollars! Unless your company is already an international success, you may not be able to write a 5 million dollar check for a 30-second spot. But there is an advertising source that is exponentially cheaper (and even free in some cases). Here are some tips on how you can optimize your social media to more effectively promote your business. Different Platforms Have Different Bases It's vital that you realize that every different social media platform appeals to a different demographic. Therefore, your advertising cannot be uniform across all platforms. Pinterest appeals more often to females than males, younger people use Snapchat more than Twitter and Instagram more than Facebook

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Jason KumpfNCU NewsUncategorized

Branding Tips for Startup Companies

If you're reading this, you're obviously already deep in consideration about launching your own startup business. Maybe you've already made the decision to go for it, to be your own boss, and to forge your own path. If so, congratulations! You're about to step into your own version of the American Dream. Here are some tips for developing your brand and doing the most to really get yourself and your startup company in front of investors and clients. Naming Rights One of the most empowering parts of starting this company is that you get to pick the name. If you have children, you have already been through the process of picking out a name that you want them to carry with them through life, and now you're getting to do the same thing with your business. It's important that you pick a na

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