Jason KumpfNCU News

Leading Businesses Through Change

Organizational change is an important and essential part of an organization's lifetime. Unfortunately, only 26% of all organizational transformations succeed. The alarming rate of failure in organizational change should thus prompt you to master how to lead your business through change. Here are some tips for setting you off in the right direction. Creating the vision The first thing to do before instituting any organizational change is to have a comprehensive overview of the vision behind the change. The vision should comprise, among other things, what the change intends to achieve in the long run, as well as the other metrics of organizational change. The vision should be tested periodically to ensure that any potential flops are avoided. Networking and communicating Before s

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Jason KumpfNCU News

Should You Consolidate Brands?

Corporations often grow their market share through acquisitions and mergers. These collaborations most frequently occur with related companies offering similar goods and services. However, there are also times when an executive committee determines that acquiring a new company with unrelated business practices is within the strategic guidelines for productive growth. Regardless of how a new business is acquired, there are further and more pressing decisions to be made. Consolidating Brands Brand recognition is the staple among virtually every successful corporation. Marketing professionals utilize a healthy budget to create and promote brand recognition. Brand placement in various media sites help increase that recognition. Logos, colors, and even script fonts are all recognizable fe

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