Jason KumpfNCU News

Psychology and Marketing

Human psychology has been at the core of marketing since the Age of Consumerism began to define modern industrialized society a century ago. Here are some of the ways in which psychology and marketing affect each other in business. How Psychology is Tied to Marketing The connection between marketing and psychology encompasses the principles of human behavior. Since marketing deals with persuading consumers to make purchasing decisions it naturally has an impact on human decision-making. Large companies spend millions of dollars on human behavior research to learn about the decision-making process. Value of Consumer Research Market research is necessary for a company to analyze its buyers and industry trends. Research tells an enterprise if it is reaching its target audience and how peo

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Jason KumpfNCU News

Company Innovation Requires Individualized Voices

Innovation is the undisputed future of corporate competition. Companies that are highly likely to survive in the future are those which have internally endorsed a special place for innovation. Creating a room for innovation in the workplace requires a business to commit itself to an all-inclusive structure for everyone. Gone are the days when business leaders used to fear giving individual employees voices. Individual workers should be given more voice and authority when it comes to championing game-changing innovations. Business leaders can only encourage such innovation in the workplace by incorporating a culture of innovation and competition internally. Allowing some room for the internal displacement of ideas through constructive competition is the greatest force that will help stee

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