Jason KumpfNCU News

High Dollar Sales: The Benefit of B2B Marketing

When providing services as a business to another business, marketing strategies only differ in scale from the approach used for business to consumer advertising. However, that scale is one requiring greater precision in delivery and client support. Fortunately, today's landscape, replete with internet and intranet technologies, allows many support businesses the advantage to standardize their offerings without compromising the specific needs of each client. Because the reach is toward business executives and purchasing agents, the pitch needs to consider three areas that will guide the marketing perspective and experience. Think about the generally shared habits of entrepreneurs, what the target market engages in regionally, and particular preferences of specific, local clients. A Visual

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Jason KumpfNCU News

Creating Eye-Catching Videos for Your Brand

Digital marketing is by far the most promising kind of corporate marketing that can guarantee good returns on investment. When investing in digital marketing, video-based marketing is one of the suitable options that a business can explore. To be successful in video marketing, businesses must think of ways to create eye-catching videos that are optimized for creating a brand identity for your business. Here are some tips to guarantee successful video marketing. Focus on an objective The first step should have you focused on creating an objective that you wish to achieve with a particular video. The objective is the ultimate goal that will inspire the kind of information you will display in your video. Some of the suitable objectives may include creating brand awareness, introducing a pro

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Jason KumpfNCU News

Jason Kumpf on How Thought Leadership Can Boost Your Brand’s Marketing

How can you boost your brand’s reputation and visibility in one fell swoop? The answer is thought leadership. As the owner of a brand, by establishing yourself as a respected and trustworthy leader in your industry, you automatically take your company along for the ride. After all, it’s your ideas behind your products or services. Therefore, your products are physical manifestations of your knowledge and expertise. If you need an example of some powerful thought leaders, think of Bill Gates or Elon Musk. They regularly contribute to industry publications, engage with social media pertaining to their specialties, and both their products and opinions are sought after. Using thought leadership marketing, they have been able to gain greater visibility and promote their products and ideas. 

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Jason KumpfNCU News

Jason Kumpf on 2 Key Digital Marketing Strategies for Young Tech Companies

If you’re in tech, you most likely already understand the importance and necessity of having a large online presence. More people find businesses, products, and services online than ever before. The internet is home to a wealth of business opportunities—almost every product ever created can be found online, not to mention the websites and social media properties for the majority of every business in the U.S.  So, how do you stand out? Digital marketing has almost become a double-edged sword. On one hand, you need an online presence to potentially thrive. On the other hand, how can you make sure you won’t get lost among the sea of other hopeful tech companies? The key is super effective and niche online marketing that aims your content directly at the consumers you most want and then exp

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Jason KumpfOFX Global Payments

Best Practices for International Business Payments by Jason Kumpf

Best Practices for International Business Payments by Jason Kumpf The rapidly changing technological landscape has made the world a much smaller place. If your business wants to compete, you're likely partnering or selling to entities outside the borders of your own country. It would seem like transferring money between countries should be simple. Everything is connected. Information moves through the internet instantaneously. Funds are entirely different from information. If you're doing business on a global scale, it's important that you use best practices for securing payments to countries outside of your own. Choosing a Bank or Separate Facilitator A lot of businesses opt to go through their bank to make international wire transfers. If you're working with very small am...

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